Take The Time To Understand Who Your Audience Will Be

Tuesday, September 20, 2005

Take The Time To Understand Who Your Audience Will Be

The key point is that the skills you will require are largely the same whether you are presenting in a small meeting room or in a large auditorium. Although your actual speaking approach and tone will vary.

A common mistake is to fail to understand who you are really presenting to.

The list is almost exhaustive, but the chances are you are preparing to do one of the following:
>> Present to a trade conference or large gathering
>> Present to a meeting interested in a specific subject
>> Present to a club, society or interest group of some kind
>> Present to your own team, group of co-workers, superiors or another part of your organization.
>> Present in order to tender for or regain some business
>> Present to share your knowledge by training others


So remember to get yourself pre-briefed and up to speed on the kind of audience you can expect. The same presentation approach to a bunch of Boy Scouts or Wall Street Financiers will fail in one environment or the other.

Blogged on 3:39 AM

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